Digital Marketing - Bangkok, Thailand, BBA

Harbour.Space University, Spain

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Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
BBA	Full-time	3 years	find out	EUR 13450 per year	EUR 26900 per year

About Digital Marketing - Bangkok, Thailand, BBA - at Harbour.Space University

The Harbour.Space Digital Marketing Bachelor’s programme gives students a comprehensive knowledge of analytics, strategy, business, finance, and creative collaboration to allow them to help the businesses of tomorrow succeed. The programme combines a strong academic background in business studies, finance, accounting, marketing, and strategy with an in-depth specific digital knowledge in online video, mobile, viral, social media, and data-driven marketing.

Year 1 | In the first year, students are immersed in business essentials, in order to absorb the context in which marketing professionals operate. Students will work through solid core courses in general management, economics, accounting, finance, business strategy, and law. As they build their foundational knowledge, business vocabulary, hone new competencies, and forge ties, the huge need for marketing in business and its central role becomes clear.

Modules:

Digital Media Evolution

Business Fundamentals

Competitive Firm Strategies

Marketing Fundamentals

Macroeconomics

Microeconomics

Consumer Behaviour

Introduction to Statistical Methods

Master Classes with Leading Practitioners

Digital Marketing as Part of the Overall Marketing Mix

Financial Accounting

Managerial Accounting

History Of Design

English for the Industry

Leadership & Group Dynamics

Introduction to Programming for Marketing Professionals

Big Data & Emerging Technologies

Year 2 | In the second year students are introduced to marketing fundamentals. They learn about core principles and recent phenomena, while they will gain strategic and analytical skills. The objectives of this academic year are to demonstrate the role of marketing within the business; to understand the core differences between traditional and digital marketing; to learn the instruments and methods of effective digital marketing; to explore the relationship of marketing with other segments within a business and chiefly - to demonstrate how effective marketing can create value for customers.

Immersive workshops by leading international professionals will give students a taste of their future professional environments and allow them to form their own ideas about digital marketing. While this year contains a lot of new knowledge, students are challenged to apply their newly acquired skills and learnings during their first client project.

Modules:

Social Media Marketing

Viral Marketing

Digital Assets

PR & Content

SEM & SEO

Web Analytics

Performance Marketing

E-Research & Surveys

Introduction to Interaction Design

Negotiations

Marketing as a Job

Data Visualisation

Technical Project Management

Client Project

Year 3 | In the third year, students will primarily focus on deepening their specialised knowledge of digital marketing methods and instruments gathered throughout the first two years of the programme. In this final year, students gain the theoretical and applied background to plan, design, execute, evaluate, and oversee highly effective marketing strategies and become qualified for positions in sales, marketing research, or marketing management. In order to prepare students for a transition to real world careers, special emphasis is placed on developing student’s abilities in effective professional communication, sales and presentation skills, negotiation, and leadership. A significant amount of time will be dedicated to the personal Capstone project, which may be executed for a client or in the form of their own business endeavour.

Modules:

Storytelling in a Digital World

Mobile Marketing

E-Commerce

CRM & Loyalty Programmes

Gamification

Online Video

Digital Media Planning

Digital Strategy

Virtual Company Legal Environment

Selling & Presenting

Business, Entrepreneurship & Self Promotion

User Experience Design

China's Internet Market

Programming II For Marketing Professionals

Learn more about Digital Marketing - Bangkok, Thailand, BBA - at Harbour.Space University

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Notes about fees for this course

Bachelor programmes (three years):

International Students: €26,900/year
National Students €13,450/year*

*The National prices apply to Harbour.Space Home Countries Citizens – individuals with valid passports from Spain and Thailand.

Entry requirements

While we are highly selective, we do not base the decision on the review of the grades and transcripts alone. We consider the overall certificates, motivation, and recommendation letters as well as awards, achievements, and extracurricular activities.

Mandatory:

- CV

- Capstone Proposal

- Diploma and transcript of highest education level

Optional:

- Recommendation Letters

English requirements:

- 100% of classes are taught in English. We assess your language proficiency during your admissions interview.

- If you have a proficiency certificate from either TOEFL, IELTS, Cambridge, or SATs, this will strengthen your application and you’re welcome to upload it.

Fees, Funding and Scholarships at Harbour.Space University

We offer a range of scholarship opportunities and they’re available to students as soon as they apply to one of our programmes. Three different scholarships are available:

Merit-based Scholarships are awarded by Harbour.Space programme directors or sponsored by our academic partners. They are based on students’ demonstration of extraordinary academic achievement or leadership potential.
Women in Technology Scholarships are created to support women who are beginning their careers in technology. The goal of this scholarship is to encourage women to pursue careers in technology and become leaders in the field.
Graduate Assistantships are available to graduate students who are proven leaders in their fields and can share their knowledge with the next generation of students by their assistance in the classroom.

Harbour.Space often goes to great lengths to secure scholarships for students. We believe that scholarships can level the playing field and allow gifted young people to enrol and study at our university, regardless of their financial situation or geographic location.

Student reviews of Harbour.Space University

Find out what students say about Harbour.Space University

Irakli - Master in Digital Marketing

I did my masters in Digital Marketing at Harbour.Space University in Barcelona. Probably the best investment I've made in recent years. The value you'll get from this university is not necessarily by learning different tools and strategies but rather from the exposure to the industry and top people working there (which I think is what exactly Master's courses should be about). Also, you will enjoy sunny Barcelona, lots of festivals (party, design, tech) and conferences where the university can get you free access to (OFFF, Sonar, also discounts for other festivals) with a community of students from all over the world. After Harbour.Space I immediately got a job in my home city. Thanks to one of my teachers, I also got a couple of interviews at Google.

Mayra - Master in Interaction Design

There is an amazing environment of constant growth and sharing. Classmates are so talented and everyone is ready to help and give you real feedback. It is not a typical Interaction Design programme, is tough, teachers will push your limits but is worth it every time.

Pranav - Bachelor in Cyber Security

Harbour.Space truly fascinated me. Its innovative methods of teaching, unlike anything I'd ever seen before, pushed the boundaries of what I could learn from the field of cybersecurity. In a rapidly evolving cyber world, it's pointless to refer to books written 20 years ago. That isn't what Harbour-Space offers. Here I was able to grasp and put into practice the ever-expanding tools and skills required in the world of cybersecurity.