The Bachelor of Arts in Business Communication (BA) will develop your media, cultural studies and business knowledge and give you theoretical and practical skills. With this, you can enjoy a successful career within professional writing, journalism, public relations, communications and advertising.
Program benefits
- Use various types of media and communication
- Develop media research techniques and methodologies
- Produce content for various mediums and markets
- Persuasively interact with specific audiences
- Incorporate communications techniques within various contexts
Course structure
The program courses will give you skills in writing, communication, research and team performance. You’ll also enhance your understanding of media and communications and discover how they function in the modern business world.
Tier 1 - University Foundation
- Introduction to Anthropology
- Introduction to Business
- Mass Media and Society
- Science elective
- Academic Writing
- Contemporary Literature: Drama and Narrative
- Foundation Mathematics
- Moral Philosophy
- Fundamentals of Psychology
Tier 2 - Disciplinary Foundation
- Business Environment
- Communications Theory
- Information Gathering
- Writing for the Media
- Visual Communications in Mass Media
- Statistics
- Marketing Management
- Organizational Behaviour
Tier 3 - Disciplinary Applications
- Social Media
- Legal and Ethical Issues in Mass Media
- Technical Writing and Business Communications
- Professional Communications –Written and Oral
- Media and Government
- Public Relations in Practice and Theory
- Research Methodology
Tier 4 - Integrative Applications
- Communication Strategy
- Communication Capstone 1
- Communication Capstone 2
Campuses
UCW has two campuses in downtown Vancouver: 626 West Pender St. in the London Building and Vancouver House (opening July 2020).
626 Pender Street is minutes away from easily accessible public transportation, including the Waterfront SkyTrain Station and the SeaBus terminal. The bustling community is packed with entertainment facilities and shopping centres.
Vancouver House will open in July 2020 and is located in a famous development area and is part of a project by renowned architect, Bjarke Ingels of BIG. The campus will have more than 90,000 sq. ft. and will hold more than 3,400 students. Some of the world’s largest businesses are within walking distance, giving learners access to potential employers.
Vancouver was named the third most liveable city in the world by The Economist magazine and this is evident as you wander through its beautiful, contrasting worlds of urban jungle and natural beauty.
Experienced faculty
Our staff have a variety of experience that they’ve gained from across the education sector and the business world and they are experts within their fields. They nurture new talent by developing strong relationships with learners and ensure each gets what they need from the program. Due to their professional connections within leading corporations, they provide fascinating insight into the latest business events.
Career Services
Career Services help students and alumni as they transition from education into the workplace and beyond. By forging partnerships, they bridge the gap between employers’ requirements and work opportunities.
Take advantage of their resources and workshops in group or one-to-one settings as well as:
- Resume and cover letter assistance
- Interview skills
- Job searching
- Networking and volunteering
- Career advice
- Exploring careers
- Personal branding on social media/LinkedIn
- Job fair preparation
- Career panel help
- Accessing the hidden job market
- Internship resources
- Career treks
