| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| BA (Hons) | Full-time | 3 - 4 years | - | - | - |
Emerge as one of tomorrow’s talented marketeers or as a future business leader with our Business Management and Marketing BA. You’ll develop vital business knowledge and key marketing techniques, complemented by real world experiences and opportunities to advance your personal and professional potential.
Why study Business Management and Marketing at Keele University?
Interested in a programme that covers both business management and marketing in depth? Discover our Business Management and Marketing BA, designed to enhance your subject knowledge and experience through a scaffolded curriculum that provides you with a portfolio of expertise to support you in your career progression.
You will gain a comprehensive understanding of the different aspects of business such as business operations, human resource management, leadership and strategy. What role does marketing play in the success of a business? You’ll explore topics such as consumer behaviour, digital marketing strategies, and brand management, while building your confidence in creating effective marketing campaigns and analysing market trends.
Practical, career-focused teaching and learning ensures that you can apply the theory you’re learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world.
Our built-in Professional and Academic Development Programme spans your entire degree. Designed to fully prepare you for securing a great job or starting a business, you will develop your professional skills, creativity, confidence, critical thinking and problem-solving abilities. Our aim? To ensure you graduate with clear goals and impressive experiences to show future employers or investors. You’ll benefit from Keele Business School’s strong industry connections, placement or entrepreneurship opportunities, hands-on practical experiences, and invaluable real-world insights such as through our Global Challenge Pathways.
For more details, please see course page on Keele website.
Below are some suggested courses at other providers that you may also be interested in:
Erasmus Mundus MA in Euroculture: Society, Politics and Culture in a Global Context Master
Institute of European Studies, Jagiellonian University
Find out more
Professional Certificate of Competency in Building Information Modelling (BIM) Professional Certificate
Engineering Institute of Technology
Find out more
Double Bachelor in Econometrics and Philosophy of Econometrics BA/BSc Combined Honours
Erasmus School of Economics, Erasmus University Rotterdam
Find out more
If you do not meet the entry requirements for this course then consider one of these courses from another institution:
There are 276 other courses listed from Keele University. A selection of these are displayed below:
Join the StudyLink email list and never miss a chance to turn your study abroad dreams into reality!
Find out more about studying in the United Kingdom
As an international student you may require a valid visa to study at Keele University. Read more about the requirements in our Guide to the United Kingdom International Student Visa Requirements.
