Switzerland
Swiss School of Business and Management Geneva, Online (SSBM)| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| MBA | Online | 12 months | - | EUR 7000 total | EUR 7000 total |
Master of Business Administration with a Specialization in Marketing will explore core business principles from a management perspective, as well as marketing practices from an in-depth perspective. You will gain competencies and practical skills of marketing strategies, how to conduct market research, market forecasting, how to gain a competitive advantage by using different approaches, concepts, methods and techniques.
The MBA program consists of core courses you have to complete. Some of the topics include Strategic Marketing Management, Branding, Consumer Behavior, Advertising, Market Research etc.
Overall, the Online MBA with a specialization in Marketing is composed of 10 core courses that will be taught by leading experts from over 20 industry and business partners.
For the online learning system, we are using the platform used by Harvard and MIT.
What You'll Learn
You will learn how to identify current trends in the market, develop products, campaigns and how to promote the growth of the organization. You will also learn about marketing strategies and market research in order to gain a competitive advantage over your competitors.
You will better understand the importance of marketing both from the marketing perspective as well as from the management perspective.
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