For more information about Entrepreneurship and Innovation at United International College (Beijing Normal University - Hong Kong Baptist University), please visit the webpage using the button above.

The award
BBA (Hons)

How long you will study
4 Years

Domestic course fees
find out

How you will study
full-time

Course starts
find out

International course fees
CNY 100000 per year

All study options

About Entrepreneurship and Innovation at United International College (Beijing Normal University - Hong Kong Baptist University)

In today's uncertain environment, many young people struggle to find their identity, understand their environment, and chart their course. Priorities are difficult to establish and choices are not easy to make when confronted with the complexity, instability and ongoing change of contemporary life. The Programme aims to significantly enhance the educational experience of students while better preparing them to deal with the world around them. The focus here is on developing students' entrepreneurial mindset and their ability to cultivate critical skills to think and act in more creative, innovative, opportunistic and proactive ways. The ultimate objective of the Programme is to equip students with the ability to be critical thinkers with a keen sense of recognizing, generating, and pursuing business opportunities in creative, innovative and effective ways.

The specific objectives of the programme are:

  • to apply diverse concepts of business and society and to develop creative capacities that are essential to initiate, build, and grow business ventures;
  • to nurture entrepreneurial spirit and competencies by applying business-related knowledge and skills to develop and implement innovative ideas required for sustaining and growing organizational and new business undertakings;
  • to integrate and apply analytical, risk assessment, and problem-solving skills acquired from varied disciplines to initiate entrepreneurial ventures for solving diverse real-life problems;
  • to equip students with innovative information system skills; effective oral and written communication and presentation skills, both in Chinese and English; and interpersonal skills required for promoting entrepreneurial activities;
  • to provide practical knowledge and extensive awareness of being socially responsible while maintaining ethical principles essential in creating, managing, and growing sustainable business ventures; and
  • to utilize innovation and creativity skills in exploring and undertaking entrepreneurial initiatives for self-motivated personal development and independent lifelong learning.

The Programme's curriculum design and course contents allow students to immerse in real-world business situations through in class learning and outside of class experiential activities. Students will be able to synthesize the knowledge and skill-set acquired in the areas of entrepreneurship, finance, marketing, product innovation, operations, and management. Since the major required and major elective courses emphasize creativity, innovation, and risk assessment, the concepts learned through case studies, simulations, structured discussions, guest lectures, field trips, and internships will enable students to actually undertake viable small business projects upon completing their business plans.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardBBA (Hons)How you will studyFull-timeHow long you will study4 years
    Course starts find outDomestic course fees find outInternational course feesCNY 100000 per year

Entry requirements

Contact United International College (Beijing Normal University - Hong Kong Baptist University) to find course entry requirements.

What students think about United International College (Beijing Normal University - Hong Kong Baptist University)

    Ana Cristina Rios Powell From Panama — Cinema and Television programme

    I am a degree-seeking student who will be majoring in Cinema and Television. Not too long ago, I was looking for a university to pursue my dream career while studying overseas and luckily for me, I found UIC. Since the very moment I reached out to them, I instantly realized they were the one. UIC staff has been nothing more than helpful and friendly professionals. I chose UIC not only because of their treatment but also for the amazing opportunities the university has to offer and its amazing campus. I cannot wait to experience life on campus very soon and meet everyone.

Other courses at United International College (Beijing Normal University - Hong Kong Baptist University)

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