For more information about Marketing Management at United International College (Beijing Normal University - Hong Kong Baptist University), please visit the webpage using the button above.

The award
BBA (Hons)

How long you will study
4 Years

Domestic course fees
find out

How you will study
full-time

Course starts
find out

International course fees
CNY 100000 per year

All study options

About Marketing Management at United International College (Beijing Normal University - Hong Kong Baptist University)

The general educational objectives of the programme are to enable students to benefit from a broad-based education as they pursue a business education with a specialisation in Marketing Management. Accordingly, students will be required to study a range of general education, business and marketing courses to achieve a balanced liberal arts and business education. This is consistent with UIC's mission of providing its students with a whole person education that prepares them for lifelong learning. Business courses focus on the knowledge and skills expected of today's business and business leaders and marketing management courses provide an emphasis in the major specialism.

This programme also helps develop students' marketing and strategic competencies, in preparing them to be competitive and proficient marketing professionals in the global environment. Students will learn important and up-to-date marketing knowledge, gain practical experience and sharpen their business acumen through various industry and academic activities.

Graduate and Career Prospects

In recent years, more than 60% of this programme's graduates received postgraduate study offers from universities including from many placed on the Top 100 QS World University Rankings. These universities include Columbia University, John Hopkins University, Boston University, King's College London, University College London, University of Warwick, University of Sydney, University of New South Wales, University of Queensland, Chinese University of Hong Kong, City University of Hong Kong, and many others. Graduates of this programme also developed careers in consumer marketing, business-to-business marketing, advertising, marketing research, public relations and digital marketing, in well-known organizations such as Huawei, L'Oreal, Wrigley's, Procter and Gamble, China Construction Bank, and Johnson & Johnson.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardBBA (Hons)How you will studyFull-timeHow long you will study4 years
    Course starts find outDomestic course fees find outInternational course feesCNY 100000 per year

Entry requirements

Contact United International College (Beijing Normal University - Hong Kong Baptist University) to find course entry requirements.

What students think about United International College (Beijing Normal University - Hong Kong Baptist University)

    Ana Cristina Rios Powell From Panama — Cinema and Television programme

    I am a degree-seeking student who will be majoring in Cinema and Television. Not too long ago, I was looking for a university to pursue my dream career while studying overseas and luckily for me, I found UIC. Since the very moment I reached out to them, I instantly realized they were the one. UIC staff has been nothing more than helpful and friendly professionals. I chose UIC not only because of their treatment but also for the amazing opportunities the university has to offer and its amazing campus. I cannot wait to experience life on campus very soon and meet everyone.

Other courses at United International College (Beijing Normal University - Hong Kong Baptist University)

There are 28 other courses listed from United International College (Beijing Normal University - Hong Kong Baptist University). A selection of these are displayed below:

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