University of Birmingham, the United Kingdom
University of Birmingham| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| MSc | Full-time | 1 year | September | GBP 10710 per year | GBP 19170 per year |
Strategic marketing needs high-level skills, critical awareness of current issues and challenges, and the ability to respond rapidly to ever-changing markets. This MSc is designed for graduates and practising managers already familiar with basic marketing concepts. Here, you will develop an advanced knowledge and understanding of contemporary and complex issues facing marketers, deepening your insights into the theory and practice of specialist aspects of marketing.
Designed for recent graduates or practising managers who are already familiar with basic marketing concepts, this programme will enable you to develop advanced knowledge and understanding of contemporary and complex strategic challenges facing marketers, and to deepen your insights in the theory and practice of specialist aspects of marketing. The suite of MSc Marketing programmes have been approved and accredited by The Chartered Institute of Marketing (CIM) and is recognised by the ESRC for research training. The programme will develop your critical thinking, research and communications skills and, uniquely, will feature consultancy projects as a vehicle for learning and as a means of developing further personal skills for later marketing and consulting careers. The programme will focus on developing your knowledge and understanding of marketing through advanced modules on Contemporary Issues in Strategic Marketing, Strategic Management and Marketing Analytics, Problem Solving & Strategic Marketing as Practice. Subsequently you will deepen your understanding by undertaking a live consultancy project alongside a range of specialist elective modules (including Retail Marketing, Strategic Brand Management, Strategic Environmental Sustainability and Marketing Communications). The final component of the programme is an individual consulting project and dissertation, adding a further opportunity to apply theory to practice and a further company experience for your CV.
Below are some suggested courses at other providers that you may also be interested in:
Innovative Business Design MDes
The Hong Kong Polytechnic University School of Design (PolyU Design)
Find out more
If you do not meet the entry requirements for this course then consider one of these postgraduate preparation courses from another institution:
Graduate Diploma of Engineering (Electrical Systems)
Engineering Institute of Technology
Find out more
There are 944 other courses listed from University of Birmingham. A selection of these are displayed below:
Accounting and Finance with Language (French or German) N4R1/N4R2 BSc
University of Birmingham
Find out more Advanced Chemical Engineering (with options in Food Processing, Pharmaceutical Technology and Business Studies) MSc, Postgraduate Diploma
University of Birmingham
Find out more See other universities in Birmingham
Find out more about studying in the United Kingdom
