Global Digital Marketing (MSc)

the United Kingdom

For more information about Global Digital Marketing at University of Essex Online, please visit the webpage using the button above.

The award
MSc

How long you will study
24 Months

Domestic course fees
GBP 11222 per total

How you will study
part-time

Course starts
September

International course fees
GBP 11222 per total

All study options

About Global Digital Marketing at University of Essex Online

Gain the digital knowhow to excel in a marketing career anywhere in the world with this specialist degree.

In the 21st century, marketing has transformed into a highly sophisticated process which seeks to understand and address the unique demands of customers and businesses. With the availability of large volumes of data and many varied platforms to promote through, firms of all sizes need a deep appreciation of how to use these to stand out from their competitors. Marketing professionals need a wide range of skills, particularly in the collection, analysis and presentation of data, to successfully meet the highly specific demands of a broad range of consumers.

After gaining an advanced understanding of the external context within which international businesses operate, you will study a broad range of topics including:

  • the internal processes that occur within consumers┬┤ minds and how to choose corresponding marketing strategies
  • management of internal and external communications aimed at creating a favourable point of view among stakeholders
  • data analytics for managers, including the technical aspects of collecting and organising data

Towards the end of your studies you will develop a research report around a topic within global digital marketing that is of particular interest to you. You will conduct first-person research into the topic and create a comprehensive report, demonstrating your new skills in marketing, research and communication.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMScHow you will studyPart-timeHow long you will study24 months
    Course startsSeptemberDomestic course feesGBP 11222 per totalInternational course feesGBP 11222 per total

Entry requirements

We know that many people from non-traditional backgrounds would succeed on our courses! That's why we offer two different entry routes, taking into account your prior work experience and relevant qualifications. You will also need to meet our English language requirements.

Additionally, you will need to pass your first assignment set within your two-week induction period of the course in order to continue with your studies.

Academic entry route

In order to satisfy the academic entry route requirements for our MSc Global Digital Marketing, as a minimum you must have an undergraduate degree from an approved institution, equivalent to a UK Honours degree, or a relevant professional qualification.

Work experience entry route

In order to satisfy the work experience entry route requirements for our MSc Global Digital Marketing, as a minimum you must meet have at least three years' relevant work experience in marketing.

English language requirements

As our courses are delivered in English, a high proficiency with English is required. If English is not your first language, your English ability should be equivalent to an IELTS (Academic) score of 6.0. Don't worry if you don't hold an IELTS or equivalent qualification - we offer a free online English test to assess your proficiency.

You don't need to prove your English ability if you are a national of, or have completed a qualification equivalent to a UK degree in, any of these countries.

What students think about University of Essex Online

    Andy Robertson, BA (Hons) Business and Management

    Testimonial from Andy Robertson, BA (Hons) Business and Management, student at University of Essex Online

    “Being a naval chap, I thought that I was a broad, adaptable, comfortable manager.

    However, as a mature student, the vagaries and pressures of work take priority and zap your energy, making the balance beyond work, between family and study even more precarious.

    In maintaining the balance between work, study and home life, I learned that one has to set aside a period known as the “study period” and sacrifice being idle! Giving up free time simply means giving up time without purpose, a really neat trick of useful time management. And when in doubt, I sought the great bunch of tutors and student advisers at University of Essex Online.”

    Breshana Francis, CertCE Law

    Testimonial from Breshana Francis, CertCE Law, student at University of Essex Online

    "I am a Jamaican living in Qatar with my family as expats; we can be called upon to relocate to another country at any time. The University of Essex Online law programme fits perfectly with this lifestyle, as it provides the flexibility that I need to pursue my studies vigorously and to keep up with my ever-changing environment.

    I was able to achieve my CertCE Law, which allows me to continue studying towards an LLB qualification. The University of Essex Online law degree programme has developed and shaped my mind to think like a lawyer from the start of my studies.

    During this time, I can work, take a holiday and have family time as this is only possible through The University of Essex Online programmes."

    Aisha Legge, MBA (Human Resource Management)

    Testimonial from Aisha Legge, MBA (Human Resource Management), student at University of Essex Online

    "I wish I’d started my MBA years ago. I feel like I’m part of a community. I created a WhatsApp group for students based in the UAE and we physically meet up regularly. If I can’t watch any lectures live because of the time difference I can watch them on demand and our tutors try to be flexible with their office hours.

    Even though we’re miles away from the Essex team, they’re always willing and able to help with any issues or questions I have. My student adviser, Marie, replies promptly, is always able to assist me and offers support in my studies.

    My hope is that my MBA will help with career advancement and open doors to opportunities with potential employers in the future."

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