| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| MSc | Part-time, Distance, Online | 24 months | January, April, July | GBP 12858 total | GBP 13427 total |
Gain the digital knowhow to excel in a marketing career anywhere in the world with this specialist degree.
In the 21st century, marketing has transformed into a highly sophisticated process which seeks to understand and address the unique demands of customers and businesses. With the availability of large volumes of data and many varied platforms to promote through, firms of all sizes need a deep appreciation of how to use these to stand out from their competitors. Marketing professionals need a wide range of skills, particularly in the collection, analysis and presentation of data, to successfully meet the highly specific demands of a broad range of consumers.
After gaining an advanced understanding of the external context within which international businesses operate, you will study a broad range of topics including:
Towards the end of your studies you will develop a research report around a topic within global digital marketing that is of particular interest to you. You will conduct first-person research into the topic and create a comprehensive report, demonstrating your new skills in marketing, research and communication.
We're proud to be rated Gold in the Times Higher Education (THE) Online Rankings 2024. Our achievement, which is based on four pillars - resources, engagement, outcomes and environment - recognises our commitment to excellent online education.
Learn more about Global Digital Marketing, MSc - at University of Essex Online
Visit course webpageOur fees are the same for all students, and anyone will receive a 5% discount if they pay the full course fee payment up-front.
10% Course Scholarship available for the January 2026 intake.
International students residing in specific regions outside of the UK may be eligible for a partial scholarship for our undergraduate and postgraduate online courses.
Students residing in Africa can also enjoy a 20% scholarship for the January 2026 intake of all eligible undergraduate and postgraduate courses.
You don’t need to complete a separate application form for a scholarship; it’ll be applied once you’ve received your official offer letter. Please note, scholarships can’t be combined but can be used alongside our full payment discount.
We know that many people from non-traditional backgrounds would succeed on our courses! That's why we offer two different entry routes, taking into account your prior work experience and relevant qualifications. You will also need to meet our English language requirements.
Additionally, you will need to pass your first assignment set within your two-week induction period of the course in order to continue with your studies.
Academic entry route
In order to satisfy the academic entry route requirements for our MSc Global Digital Marketing, as a minimum you must have an undergraduate degree from an approved institution, equivalent to a UK Honours degree, or a relevant professional qualification.
Work experience entry route
In order to satisfy the work experience entry route requirements for our MSc Global Digital Marketing, as a minimum you must meet have at least three years’ relevant work experience.
English language requirements
As our courses are delivered in English, a high proficiency with English is required. If English is not your first language, your English ability should be equivalent to an IELTS (Academic) score of 6.0. Don't worry if you don't hold an IELTS or equivalent qualification - we offer a free online English test to assess your proficiency.
You don't need to prove your English ability if you are a national of, or have completed a qualification equivalent to a UK degree in, any of these countries.
A university education is one of the biggest investments in yourself and career. Our tuition fees include all teaching materials and required reading – there aren't any hidden charges for assessments or resits.
We also offer students a range of tuition fee discounts, scholarships and payment options for our online courses*.
* Please note that a maximum of two discounts or scholarships can be applied. For more information on our discounts and scholarships and to discuss your eligibility please contact our Admissions team.
Find out what students say about University of Essex Online
Nathan Jarvis - BSc (Hons) Computer Science
"The university’s excellent reputation heavily influenced my decision to enrol, as I wanted to ensure my degree would be highly respected. The University of Essex Online also offered the exact course I wanted in a shorter timeframe than many other part-time options, making it a practical choice as well."
Sean Michael Coldicott - MSc Business and Management (Business Analytics)
"The University of Essex Online is a great place to study. The Student Support team are very helpful and tutors have been friendly and professional."
Nicole McLean-Anderson - BSc (Hons) Criminal Psychology
"The virtual learning environment (VLE) is user-friendly, intuitive and well-organised, which is essential given I’m studying from the other side of the globe."
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