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Visit course webpageHow do you launch a successful marketing career in a digital-first world?
At Kent Business School, you’ll explore how to build brands, connect with audiences, and use data to make ethical and strategic decisions.
Our BSc Business and Marketing course combines critical thinking with real-world practice. Opportunities to work on live briefs, pitch to clients, and analyse consumer data across platforms like TikTok, Instagram and YouTube are examples of learning methods that simulate a real career experience.
You’ll explore topics from digital strategy to consumer behaviour and can tailor your degree through specialist modules or a year in industry.
Accredited by the Chartered Institute of Marketing (CIM), this course helps you graduate career-ready with professional recognition.
Whether you're driven by creativity, curiosity or commercial ambition, you’ll gain the insight and practical skills to thrive in a fast-evolving, digital-first world.
Learn more about Business and Marketing with a Year Abroad, BSc (Hons) - at University of Kent
Visit course webpageEnglish language requirements
Applicants should have grade C or 4 in English Language GCSE or a suitable equivalent level qualification.
Please visit our website for further information:
https://www.kent.ac.uk/courses/english-language-requirements
Kent offers a range of funding opportunities to help support your postgraduate studies including full awards to for doctoral researchers and students studying a taught Master’s course. We also offer a wide range of scholarships for our international students including Kent Future Student Scholarship awards up to £5,000, GREAT British Council and Chevening Scholarship awards. Check if you are eligible to apply and get more information on our scholarship’s webpages.
Find out what students say about University of Kent
Inspirational teaching - Patrique Tanque from Brazil is studying for a BSc in Forensic Chemistry.
“Choosing Kent was an easy decision. The forensic programmes are ranked among the best in the UK and have a high graduate employment rate.
“The teachers bring fresh ideas and up-to-date materials from real cases to enrich the lectures. They are keen to help out and always make sure we are getting plenty of support.
“I was very fortunate to be awarded an International Scholarship, which meant I could dedicate myself to my studies.”
Academic excellence - Stephanie Bourgeois from France is studying for a BSc in Biochemistry.
“I like the approach to teaching here; academics are happy to answer questions and to interact with students. I find the lectures very motivational, they pique your curiosity and for me the exciting bit is going to the library and pursuing the things you are interested in.
“The lecturers at Kent are excellent. You get to know them well and, as you move through the course, they are able to guide you towards projects, ideas or career paths that they think you will like.”
Specialist research - Sally Gao from China is studying for a PhD in Electronic Engineering.
“I have been very lucky with my supervisor, Professor Yong Yan, who is a world-class expert and the first IEEE Fellow in the UK in instrumentation and measurement.
“Professor Yong Yan has helped me to become a better researcher. I am inspired by his novel ideas and constructive suggestions. Under his supervision, my confidence has grown through such milestones as my first set of experiments, writing my first research paper and attending my first conference.”
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