Digital Marketing and Analytics, MSc, University of New York in Prague

Czech Republic (the)

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The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
MSc	Full-time	2 years	September, January	EUR 14212 total	14212 total

About Digital Marketing and Analytics, MSc - at University of New York in Prague

The Master of Science in Digital Marketing and Analytics programme is offered by UNYP, in collaboration with Dublin Business School (DBS), Ireland. The MSc is delivered face-to-face in Prague, including mandatory on-demand content for students to do in their own time and place. The award is conferred by DBS and it is completed in one year full-time or two years part-time. It has been designed in accordance with the ever-increasing needs of businesses to apply digital technologies in everyday and strategic decision-making for sustainable success and profitable growth.

Graduates of the Master of Science in Digital Marketing and Analytics will gain a thorough understanding of the core principles of digital marketing and analytics, will be able to utilise data and visualisation tools, apply appropriate marketing models at work, and make ethical business decisions. In addition, graduates of the programme will hone their critical thinking, and develop advanced writing and research skills through the completion of the Research Methods modules and the Capstone module, with the option of a Dissertation, an Applied Research Project or Placement.

Master the future: Tailor learning for digital excellence

The MSc in Digital Marketing and Analytics programme is designed to enable learners to respond with confidence to emerging industry trends and apply their knowledge and skills to real-world situations. Successful graduates of the programme will acquire knowledge and develop skills in a wide range of digital marketing and analytics topics at the postgraduate level so that they can advance in their careers or secure employment in related areas in highly demanded jobs, such as:

Digital Specialist
Digital Marketing Performance and Insights Consultant
Digital Marketing Specialist

Learn more about Digital Marketing and Analytics, MSc - at University of New York in Prague

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Entry requirements

Contact University of New York in Prague to find course entry requirements.

Fees, Funding and Scholarships at University of New York in Prague

UNYP is keen for as many students as possible to have the opportunity to study in Europe in English. For this reason, we offer a number of scholarships, tuition fee reductions and financial incentives for students on our bachelor’s degree, master’s degree, MBA and Ph.D programs.

Student reviews of University of New York in Prague

Find out what students say about University of New York in Prague

You Hyun Kim, South Korea

"The University of New York in Prague is an international school which has really widened my view of world. I came to Prague with great expectations for a beautiful city where the past coexists with the present. As an exchange student at the University of New York in Prague, I was able to take various types of courses that interested me, and communicate with students from many different countries. It was a great opportunity for me to understand a different and unique culture, especially when doing team projects. I visited many new places in Prague with the friends I made working on the team project, and I will never forget my experiences. I would like to thank Sook-Myung University in Korea and the University of New York in Prague. I hope more students will choose the great education and international experience of the University of New York in Prague."

Sara Crutcher, USA

"When choosing a city in which to study abroad, there were many options, but one was a clear cut above the rest – Prague. Not only would I get a chance to immerse myself in one of the richest cultures in Europe, but I would be provided with an opportunity to continue my classes at a top-notch school, the University of New York in Prague. If anyone is considering an exchange program, without question, I recommend making your way to the Czech Republic."

Justin Punzalan, Philippines

"Prague is one of Europe’s great cultural centers. Experiencing the city for a semester was really magical. UNYP helped me see the academic scene in a more international setting. Going to Prague and studying at UNYP were definitely decisions I won‘t regret."