Marketing (Top-Up), BA (Hons), University of Portsmouth

the United Kingdom

Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
BA (Hons)	Full-time	1 year	September	-	-

About Marketing (Top-Up), BA (Hons) - at University of Portsmouth

Overview

Refine your existing marketing knowledge to gain a full degree, while strengthening your skills in both traditional and digital marketing with this BA (Hons) Marketing Top-Up degree.

This degree is designed for those who have previously studied a related subject at higher education - such as completing two years of study on a bachelor's degree or HND course - and want to build on existing knowledge to convert previous learning into a full bachelor’s degree over one year.

You'll cover topics across product development, strategy and digital marketing, and have an opportunity to take part in our Business Consultancy Project, where you'll work in a consultancy team of four students to address a real business problem for a local organisation.

Further learn how to connect with customers, build strong brands and create effective marketing strategies. You'll also have opportunities throughout the year to gain hands-on experience, network with industry experts and apply your learning to real-world projects while learning how to promote ethical and sustainable practices.

Course highlights

Build on your existing studies to further develop your understanding of marketing essentials including consumer behaviour and brand management
Engage with real clients through our optional Business Consultancy Project, putting theory into practice during your assessments
Benefit from guest lectures and networking events featuring marketing experts from diverse industries
Learn from lecturers with practical industry experience who stay at the forefront of marketing trends and research
Take part in authentic assessment rather than traditional exam based assessments, which will immerse you in real-world challenges that build practical, job-ready skills
Flexible options in optional modules allow you to tailor your studies to your areas of interest

Accredited by:

The University of Portsmouth has earned business accreditation from the AACSB in recognition of the outstanding quality of its business and management education. Less than six percent of the world's schools offering business degree programs hold AACSB business accreditation.

Careers and opportunities

Ongoing career support – up to 5 years after you graduate

Get experience while you study, with support to find part-time jobs, volunteering opportunities, and work experience.

Towards the end of your degree and for up to five years after graduation, you’ll receive one-to-one support from our Careers and Employability Service to help you find your perfect role.

Entry requirements

Relevant HE study leading to a Level 5 qualification, for example an appropriate HND, foundation degree or Advanced Diploma, or 240 credits from year 1 and year 2 of an undergraduate degree (BA/BSc), in a relevant subject.

English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.