StudyLink logoHome
Students on a university campus

Introduction to Marketing, Short Course

University of Wales Trinity Saint David, the United Kingdom

University of Wales Trinity Saint David

Study options for this course

The award How you will study Study duration Course start Domestic course fees International course fees
Short Coursefind outfind outfind outfind outfind out

About Introduction to Marketing, Short Course - at University of Wales Trinity Saint David

Course Overview

  • Market research, environmental considerations and industry analysis
  • The concepts of market segmentation and target marketing and their use in developing marketing strategies
  • Determining the different marketing techniques for products and services
  • Different approaches to marketing management including the 4 p's approach
  • Cost considerations and strategies
  • Channels of distribution
  • Promotion and marketing communication activities and their relevance to marketing mix, perceptions and brand equity Marketing philosophies

Key Features

This module is aimed at people who would like an insight into marketing principles and practice.

Course Tutor(s)

Dr Rhianon Washington

Assessment

Report

Exemplar: Produce a formal report based on an organisation with which you are familiar identifying and outlining marketing principles in action.

Further Information

You will be required to attend two teaching days at the Carmarthen Campus. These days will provide you with a secure foundation to begin your study. Throughout this module you will be supported by a Tutor. This support can either be face-to-face, via telephone, email or Skype - or a mix of all these.

This module can be funded through ESF for eligible participants. Please contact gwlad@uwtsd.ac.uk or 01267 225167 for further information.

Entry requirements

Entry Criteria

No entry requirements

Courses you may be interested in at other institutions

Below are some suggested courses at other providers that you may also be interested in:

Business Engineering in Urban Mobility MSc

EIT Urban Mobility Master School

Find out more

Business & Management Studies BSc

University of Europe for Applied Sciences

Find out more

Trend Research & Concept Creation in Lifestyle Bachelor Degree

Fontys Academy for the Creative Economy

Find out more

Hydrology Master Degree

Vrije Universiteit Amsterdam

Find out more

Applied Financial Mathematics University Certificate

Distance and Independent Studies Center, University of Kaiserslautern-Landau (RPTU), Germany

Find out more

Islamic Studies MA

SOAS University of London

Find out more

Don't meet the entry requirements?

Consider a Foundation or Pathway course at University of Wales Trinity Saint David to prepare for your chosen course:

Automotive Engineering

University of Wales Trinity Saint David

Find out more

Logistics and Supply Chain Management

University of Wales Trinity Saint David

Find out more
See all Foundation and Pathway courses at University of Wales Trinity Saint David

Foundation and Pathway Courses at other institutions

If you do not meet the entry requirements for this course then consider one of these courses from another institution:

English Foundation Program

EU Business School, Munich

Find out more

Filmmaking - 1 year

ESRA Film School Paris

Find out more

Global Design - Barcelona

IED – Istituto Europeo di Design

Find out more
See all Foundation and Pathway courses

Other courses at University of Wales Trinity Saint David

There are 501 other courses listed from University of Wales Trinity Saint David. A selection of these are displayed below:

3D Computer Animation BA, MArt

University of Wales Trinity Saint David

Find out more

3D Computer Animation MA

University of Wales Trinity Saint David

Find out more

Accounting BA (Hons)

University of Wales Trinity Saint David

Find out more

Accounting and Finance MSc

University of Wales Trinity Saint David

Find out more

Acting BA

University of Wales Trinity Saint David

Find out more

Advanced Vocal Studies MA

University of Wales Trinity Saint David

Find out more

Advertising & Brand Design MDes

University of Wales Trinity Saint David

Find out more

Advertising and Brand Design BA

University of Wales Trinity Saint David

Find out more
View all 501 courses at University of Wales Trinity Saint David

Related Information

See other universities in Swansea

Find out more about studying in the United Kingdom