Bachelor in Marketing - Unicaf University Zambia, BA

Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
BA	Online	find out	find out	find out	find out

About Bachelor in Marketing - Unicaf University Zambia, BA - at Unicaf Scholarships

Programme Description: This programme will enable students to build a promising professional future in their area of choice by providing them with a comprehensive understanding of the main principles, concepts, tools, trends and developments in the theory and practice of marketing.

Rationale: Marketing is a highly competitive and rewarding field. Businesses across every industry rely on marketing professionals to generate awareness of their brand and increase sales of their products and services. The programme consists of courses that aim at providing students with the necessary skills and abilities and comprehensive knowledge to thrive within the Marketing world.

Aims of the Programme

The aims of the programme are the following:

To equip students with the knowledge and skills relevant to all aspects of Marketing and Marketing Strategy.
To enable graduates to communicate effectively and think creatively.

Objectives of the Programme

The objectives of the programme are to provide to the student the opportunity to:

Identify and comprehend the fundamental concepts, practices and tools in the field of Marketing.
Apply the key methodologies and tools in different organisation settings.
Acquire specialised knowledge in marketing communications.
Interpret and evaluate issues involved in organisational decision-making through the application of problem-solving frameworks.
Apply marketing strategies in a variety of settings and organisations.

Learn more about Bachelor in Marketing - Unicaf University Zambia, BA - at Unicaf Scholarships

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Entry requirements

The general admission requirements for entry to Unicaf University Zambia Master degree programmes are as outlined below. Students are advised to contact the Office of Admissions to find out more about the range of equivalent international academic qualifications accepted.

Admission to a Master’s degree programme requires an accredited Bachelor degree or international equivalent. Related professional qualifications at the appropriate level will also be considered for entry.
Students with an accredited Master’s degree will also be considered for entry.
Recognized proof of English proficiency if the Bachelor degree was not taught in the English language
A Personal Statement or Statement of Purpose (minimum 500 words)
Current CV
One official letter of recommendation (either academic or professional)
Copy of valid passport of national ID

In addition to a strong academic record, extra-curricular activities, leadership skills and other relevant background information are taken into account.

Fees, Funding and Scholarships at Unicaf Scholarships

The Unicaf Scholarship Programme

The Unicaf Scholarship Programme was founded to offer gifted, underprivileged students the opportunity to further their education, by earning internationally recognised qualifications, at low cost, through online study (all partnership programmes) or through blended learning (the blended mode available for Unicaf University programmes). Earn a generous scholarship to study for an internationally recognised Bachelor, Master’s or Doctoral degree!

Scholarship Eligibility

Unicaf considers candidates for a scholarship based on:

Academic qualifications: candidates should meet the entry requirements of the respective programme of study.
Financial ability: candidates should be in a position to pay the remaining portion of the fees after the scholarship is applied.
Country of residence: different scholarships apply depending on the country of residence of the student.

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Student reviews of Unicaf Scholarships

Find out what students say about Unicaf Scholarships

The story of Emmanuel Okoli

“During my studies, I learned how to think and write scientifically, research independently, use several resources and evaluate the right information. The MSc Organisational Psychology programme has helped me to widen my knowledge of human behaviour in the workplace. I developed evaluative, research, interpersonal, and analytical skills necessary for pursuing my doctoral studies. It has also broadened my view of workplace communication, relationships, interactions, leadership, management, and organisational culture. I acquired skills that will prepare me for the challenges that lie ahead.

After graduation in 2020 with an MSc in Organisational Psychology, I immediately applied for a PhD programme in the USA. Undoubtedly, my Master’s degree from Unicaf University was my gateway to living and studying abroad.

Finally, I honestly feel that this would not have been possible without Unicaf University and its scholarship programme. I strongly advise you never to lose sight of your dreams. Seize this opportunity and apply for studies at Unicaf University to gain quality education and internationally recognised qualifications that can open a path to a prosperous career.”

Emmanuel Okoli, Nigeria - MSc in Organisational Psychology, Unicaf University in Malawi

The story of Shirley Amimo

“My Unicaf experience has been excellent so far, and the Liverpool John Moores University online Master’s programme that I have enrolled in was the best choice I have made this year. I was fortunate enough to get a generous scholarship and good guidance from my Unicaf student adviser, which, I must say, has lifted a huge burden off my shoulders. Anyone who has not tried Unicaf is missing out on getting an international quality education at an affordable cost. Online learning is very convenient, especially for people like me, who cannot attend on-campus classes or travel abroad to study.”

Shirley Amimo, South Sudan - MA in International Relations, Liverpool John Moores University

The story of Mohamed Shaban EL Hamshary

“After receiving my PMP Certification and after participating in many managerial committees inside ELSEWEDY – Electric, I decided to expand my managerial knowledge and skills by studying for an MBA degree with a reputable British University such as the East London University. I was able to earn a British MBA online, at an affordable cost and without putting my career on hold, thanks to the Unicaf Scholarship Programme.”