Fashion Marketing, BA (Hons), University of Portsmouth

the United Kingdom

Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
BA (Hons)	Full-time, Sandwich	3 - 4 years	September	-	-

About Fashion Marketing, BA (Hons) - at University of Portsmouth

Overview

Are you fascinated by marketing and looking to excel in the dynamic fashion industry? Our BA (Hons) Fashion Marketing degree course could be your perfect fit.

Bringing together the business excellence of our Faculty of Business and Law and the artistic innovation of our Faculty of Creative and Cultural Industries, this Fashion Marketing course will help you strengthen your business acumen with a creative approach. Explore the fundamentals of fashion marketing—from branding and visualisation to consumer behaviour—and its global significance, especially in sustainable and ethical fashion.

As you develop essential management skills, you'll gain comprehensive insight into marketing decision-making. You’ll also be able to work on real client project briefs, complete a work placement, and embark on field trips and study abroad exchanges to broaden your professional and cultural experiences.

After completing this degree, you'll have diverse knowledge of fashion business and marketing management practices and the vision to create solutions for industry challenges: skills that any local, national, or global business needs.

Course highlights

Enhance your learning through collaboration on real-world project briefs with local businesses, as well as national and international organisations. This hands-on experience, integrated into the Fashion Enterprise module, allows you to apply your knowledge in professional settings, developing practical skills and valuable industry insights.
Further your professional experience by taking an optional placement year
Increase your academic profile by presenting your research work publicly – via a student-led conference and paper format
Boost your credentials with the chance to gain additional Google Analytics, Google Adwords, and Adobe Creative Professional (ACP) certifications.
Enrich your learning with a different cultural perspective by studying abroad
Enhance your lingual skills by learning a foreign language as part of the Institution-Wide Language Programme (IWLP)
See how fashion marketing works in society and industry by going on optional cultural or industrial field trips

Jobs you can get with a Fashion Marketing Degree

Common career paths and industries for Fashion Marketing graduates include:

Brand Management
Digital and Social Media Marketing
Public Relations and Communications
Visual Merchandising
Product Development and Buying
Retail and E-commerce Management
Market Research and Consumer Insights
Event Management and Fashion Show Production
Sustainability and Corporate Social Responsibility (CSR)

Jobs you can get with a Fashion Marketing degree

Common jobs for Fashion Marketing graduates include:

Junior Account Manager
Brand/Campaign Assistant
Junior Buyer/Merchandiser
Assistant Consumer Insight Analyst
Assistant Content Creator (Social Media)
Digital Assistant (E-Commerce)
Marketing Ambassador
Promotion/Fashion Assistant

Placement year (optional)

After your second or third year, you can complete an optional work placement to gain professional experience and enhance your skills. It's also a great incentive for employers once you graduate.

You can work for a company, organisation or agency, or you can go self-employed and start your own business with fellow students or by yourself.

Whatever you decide – or even if you just want some employability advice – our Careers and Employability team can support you every step of the way.

Supporting your creative career

Our dedicated Careers and Employability team have extensive recruitment experience across a multitude of areas including the creative sector.

They can provide you with supporting and advice, including:

Searching for the ideal job through their database of vacancies
Giving tips on how to write an interesting CV that will catch employers' attention, no matter the role
Organising mock interviews, so you can hone your technique and familiarise yourself with the recruitment environment
Writing your startup business proposal – if you're going down the self-employment route
Researching placement opportunities and applying for creative opportunities

The team will continue to support you throughout your placement year and beyond, providing you with help for up to 5 years after your graduate.

Notes about fees for this course

https://www.port.ac.uk/study/undergraduate/undergraduate-fees-and-student-finance

Entry requirements

112-120 points from 3 A levels, or equivalent.

English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.

Courses you may be interested in at other institutions

Below are some suggested courses at other providers that you may also be interested in:

Global Business & Economics Bachelor of International Liberal Arts

International College of Liberal Arts (iCLA) at Yamanashi Gakuin University

Fashion Marketing, BA (Hons), University of Portsmouth

Study options for this course

About Fashion Marketing, BA (Hons) - at University of Portsmouth

Notes about fees for this course

Entry requirements

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