France
Visit course webpage| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| MSc | Full-time | 1 - 2 year | September | EUR 14900 per year | find out |
The MSc in Brand Strategy & Product Management is a solid operational management and brand management training programme which places modern day consumer expectations and preoccupations at the heart of its approach.
From data analysis to innovative ways to communicate, your coursework will take a real-world approach. Learn via real cases carried out with Audencia partner companies like Éram, Procter & Gamble, SodaStream, Ubisoft and L'Oréal.
As future brand managers you will acquire all of the essential tools you will need, such as brand communication in the digital age, consumer data analysis and innovation, as well as the opportunity to develop your critical thinking through a “critical marketing” workshop.
The originality of the MSc in Brand Marketing & Strategy is how it raises new questions about the corporate responsibilities of brands.
Learn more about MSc in Brand Strategy & Product Management, MSc - at Audencia Business School
Visit course webpage1-year MSc track: 19,900€
2-year MSc track: 29,800€
We are pleased that you're considering Audencia Business School.
To apply for the program, follow the link or contact at [email protected] for any questions!
Audencia Business School’s commitment to excellence and diversity is shown through the variety of scholarships we give out each year to students of merit from different backgrounds. We award over €500,000 in scholarships per year, giving students around the world the opportunity to study in a world-class environment.
Our aim is to open up the best business education to students that show the skill and motivation to be the leaders of tomorrow.
Find out what students say about Audencia Business School
Émilie Rousseau, MSc Sustainable Luxury Management Alumna
"Audencia's MSc in Sustainable Luxury Management is a wonderful innovative program. It will definitely shape the mind of the future leaders of the industry to ensure that sustainability is not just one aspect but at the heart of the
future of Luxury."
Émilie Rousseau
MSc in Sustainable Luxury Management Alumna
Director of Fragrance Categories at Sephora France (LVMH)
Nera Naidoo, Doctorate in Business Administration Alumna
"Embarking on this DBA program was a great way to upskill and re-energize myself. Pursuing this degree has helped me make a positive impact in my field, which can contribute to the overall economy of South Africa. I was able to contribute to the development of knowledge, policy, practice, and culture in my field and beyond through this degree. It helped to develop my critical thinking, problem-solving, communication, and project management - skills that can make one more competitive and credible. Overall, it has enhanced my reputation as a female leader."
Nera Naidoo
Doctorate in Business Administration Alumna
Snigdha Malladi, MSc in International Management & Business Student
“My time at Audencia has been nothing short of transformative. The international perspective woven into every part of the curriculum not only broadened my worldview but has also proven incredibely valuable in my current career."
Snigdha Malladi
MSc in International Management & Business Student
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