Advertising and Digital Marketing Communications, BA (Hons)

About Advertising and Digital Marketing Communications, BA (Hons) - at University of Greenwich

We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio. We have recently redesigned this degree in collaboration with employers and marketing professional bodies, allowing us to keep up to date with digital trends.
 
We will prepare you for a career in the advertising industry by developing your skills in identifying trends and understanding consumer behaviour.

You will learn how to analyse target audiences and implement integrated marketing communications campaigns. By collaborating with your fellow students on real marketing problems, you will gain valuable experience of working in teams. 

Degree structure

Our modules will provide you with the principles and practice of marketing, as well as specialised knowledge in areas such as customer insight and data analytics, strategic brand management, and social media analytics. 

Employability

You will have the option to undertake a work placement, providing insight and practical skills which employers seek in graduates. Previous students have completed placements with Microsoft, Warner Music Group, IBM, Mindshare (global media and marketing agency) and Sandals Resorts International. 

You will have the opportunity to gain exemptions from Chartered Institute of Marketing, Market Research Society and Institute of Direct and Digital Marketing examinations, gaining professional recognition early in your career.

Youwill connect with employers through our dedicated Business SchoolEmployability Team who focus on developing your employmentskills. They also provide you with CV support and will inviteyou to employment fairs to network with employers and recruiters fromindustries. The team was shortlisted for the Times Higher Education Leadership and Management Awards.

We are actively improving job prospects for graduatesthrough the support we provide. According to survey findings, 93 per centof 2014/15 Greenwich graduates looking for work were already in jobs or furtherstudy by January 2016.

Experience abroad

You can participate in the Erasmus+ internationalexchange programme. This will help improve your language skills and give youexperience of living and working in another country. The Erasmus+ Schemeprovides a grant towards the cost of studying abroad for a year. 

Extracurricular activities

Our Greenwich Employability Passport scheme recognises and rewards your participation in additional activities such as part-time work, volunteering, student societies or industry guest lectures.

The student Marketing Society has over 100 members. The Society combines a mixture of academic and social activities. It's a great chance to hear about the industry from experts, previous speakers include IBM and Mediacom. A great way for you to create business contacts.

Our marketing students achieved first place in the latest national marketing competition organised by the Institute of Direct Marketing.

Business start-up

You will be encouraged to enter theuniversity's Enterprise Challenge which rewards student entrepreneurship andinnovation. Previous winners received aprize of £5,000 for their idea of developing an enterprise and study hub.

Ranking

We are proud to say that compared to other universities in Londonour marketing courses are ranked top five in student satisfaction and second overall according to the Complete University Guide 2017.

Greenwichis one of the top two most globally diverse universities in the UK, US, Australia andNew Zealand, by Hotcourses Diversity Index.

Wehave also been named as one of the "mostinternational" universities on the planet by Times Higher Education magazine.

Outcomes

This degree aims to:

• Help students develop an in-depth knowledge of advertising and communications theory and how this is applied in practice
• Prepare students for the world of work by providing them with employable and transferable skills.

Notes about fees for this course

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:

• Undergraduate finance pages
• International students' finance pages

Entry requirements for this course

Contact University of Greenwich to find course entry requirements.

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